Part 3/7:

The Challenge of Video Monetization on X

Monetization is a significant factor influencing the content creator economy. Mr. Beast highlighted a crucial aspect when he responded to Elon Musk's assertion that creators would flock to X if the platform could pay more than YouTube. “Google has been putting ads on content better than anyone for a long time,” he stated, pointing out the inherent difficulties X would face in trying to match YouTube’s revenue-sharing models.

In a fast-forward to 2024, Mr. Beast eventually tested the waters by posting some videos on X. However, he confirmed that the revenue per mille (RPM)—the earnings per thousand views—on X was considerably lower than on YouTube, reaffirming his earlier assertions about the inadequacies of X’s monetization strategies.