Part 6/10:

Rocket's methodical approach included sky-high marketing budgets, often spending far more than their competitors. The strategy was grounded in an unwavering win-at-all-costs mindset. For instance, they launched a ride-sharing service in Iran with an astonishing $200 million budget. Their tactics sometimes skirted local regulations, leading to controversial practices that included hiring without proper documentation.

These aggressive tactics yielded impressive results. They even created a viral marketing sensation with Crazy Frog, which amassed $400 million in revenue in one year. As Rocket Internet accelerated its launch cycle, it gained a reputation for launching new startups every week while simultaneously building an empire of copied brands, from Groupon to Alibaba.