Part 7/9:
As the 1980s approached, a shift occurred in the housing market, driven by homebuilders striving to maximize profits. Larger homes became more desirable—both as living spaces and investment vehicles. This trend gave rise to the McMansion, characterized by sprawling designs, ostentatious features, and complex rooflines—a direct manifestation of the capabilities bestowed by the gang nail plate and truss technology.
These homes, often located far from urban centers, epitomized a cultural shift toward consumption and excess. The intricate roofing structures, enabled by prefabrication and standardization, often overshadowed traditional craftsmanship and sustainability, leading to suburban sprawl and environmental consequences.