Part 4/8:

• Market Validation: Engaging with potential users to validate the concept before launching saves time and resources. This could be conducted through interviews or social media polls.

Example Validation for the Digital Product

For the business book club database, consider methods such as creating a landing page to capture interest in advance. Price-testing through initial low-cost offers can attract early adopters and generate testimonials for future marketing.

Simplifying Your Sales Funnel

Establishing a streamlined sales funnel involves three primary areas: traffic, nurture, and sales:

1. Traffic Generation: How will potential customers discover your product? This can involve organic methods (social media content) or paid advertising.