Part 3/8:
Core Desires: They aim for a thriving business and satisfied customers.
Barriers: Overthinking, implementation challenges, and self-doubt often hinder their progress.
By focusing on the specific problems the intended audience faces, you can craft a more effective product that directly resolves their pain points, fostering a stronger connection.
Step Two: Creating an Impressive Offer
Once the target audience and their challenges are understood, the next step involves shaping a compelling offer. Here, potential components might include:
- Product Features: Is the product beyond just basic offerings? What extras can be incorporated to enhance its value?