Part 2/7:
A recurring myth within content creation is that higher production quality guarantees better viewer retention. However, "Why We Watch 2.0" reveals a paradigm shift: viewers prioritize emotional aspects of videos over technical finesse. In a study that included interviews with over 12,000 viewers, the findings were clear—emotional connection is paramount.
For audiences under 35, originality, creativity, and educational value reign supreme. Conversely, for viewers over 35, trustworthiness and storytelling take precedence. Notably, as age increases, skepticism towards AI-generated content also grows, signaling a clear preference for authentic human connection.