Part 3/10:
When creating a video, the initial step is to focus on the hook. Hoyos emphasizes that this hook must be the first thought in the creator's mind before even thinking about the title. The hook needs to instantly grab the audience's attention and set the stage for a compelling story. To enhance engagement further, she suggests incorporating power words right at the beginning of the hook. For example, instead of vague phrasing around intermittent fasting, leading with a clear benefit — "Lose weight by intermittent fasting" — resonates more effectively.