Part 2/10:
The first step to making anything viral, according to Hoyos, is to delve deep into what captures public interest and taps into trending topics. The key is to identify the virality factor within a seemingly mundane subject. For instance, if the topic is garbage cans, one might consider exploring what's found in the trash of millionaires or creating a storyline that arouses curiosity. By ingeniously crafting stories around ordinary subjects and finding conflicts or stakes, Hoyos effectively captures viewer interests right from the start.