Part 5/9:
The Algorithmic Dilemma: How It Shaped Content Creation
An important question arises: how did we transition from an authentic online culture to today's fragmented environment? The answer can be traced back to the implementation of algorithmic curation, which fundamentally altered how content is prioritized and consumed.
By the early 2010s, platforms like Facebook began implementing algorithms that focused solely on maximizing engagement stats—likes, shares, and comments—rather than the quality or creativity of content. Accordingly, this shift has fostered an entertainment landscape where creators are continually forced to chase trends and play the system, often at the expense of creating what they truly care about.