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Next, it’s critical to focus on viewer retention. This metric evaluates how long viewers stay engaged with your content. YouTube closely monitors the initial 30 seconds of your video—hence, aiming for a retention rate above 65% during that timeframe is recommended.
Keeping viewers engaged within the first half-minute can statistically increase their likelihood of watching the entire video. Techniques such as "opening a loop"—hinting at exciting content to be shared later—can be an effective way to maintain interest.