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One glaring mistake content creators often make is uploading YouTube Shorts that exceed 60 seconds. The new feature for longer shorts may seem enticing, but it can hurt your video's reach. The YouTube algorithm is heavily influenced by user watch history. When a user typically engages with short videos under 60 seconds, introducing longer shorts without a precedent can lead to poor performance.
Instead, creators are advised to wait for a few months before jumping on this trend, allowing the market to adapt and establish a viewing pattern for content over 60 seconds. This strategy prevents wasted effort on content not yet favored by the platform's algorithm.