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To combat stagnation, one of the most effective strategies is embracing a data-driven approach to content creation. Many creators engage in what is labeled "hope marketing," where they randomize their posts in the hope that something resonates with their audience. The recommended strategy, however, is to establish a systematic content plan that spans several weeks.
This structured method includes posting consistently for 30 to 45 days with a well-defined content strategy before assessing engagement metrics. By measuring aspects such as average watch time and viewer retention across multiple platforms, creators can tweak their content strategy to better align with audience preferences and needs.