Part 3/7:

When assessing a video's success, several key performance indicators (KPIs) are often looked at: audience retention, average view duration (AVD), click-through rate (CTR), and overall watch time. In Brian's case, the CTR registered around 6.9%, a notch above his usual range of 5.5% to 6.5%. This slight improvement catalyzed the video’s visibility, but it was not solely about the metrics.

While the average view duration seemed low, with viewers dropping off after just over two minutes, the retention rate—a critical factor—was significantly high. Few viewers abandoned the video early on, indicating that those who clicked were genuinely engaged. Brian noted that high audience retention, especially in the crucial first 30 seconds, is vital for algorithms to promote content effectively.