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Retargeting ads focus on individuals who have already engaged with the brand, from visiting the website to abandoning carts. These ads emphasize urgency, reminding potential customers of the products they viewed or added to their cart, ultimately driving conversions.

Step 3: Crafting Irresistible Offers

Finally, while marketing strategies and retargeting ads are pivotal, the last key element is the irresistible offers presented to customers. Holiday shoppers are inundated with choices, and those brands that develop the most attractive offers often emerge as winners.

Effective Offer Strategies

• Threshold Discounts: Example: Get $20 off your order when you spend over $100.

• Free Product with Purchase: Example: Buy a hoodie, receive a matching beanie for free.