Part 4/8:
Building on the foundation laid in the whisper phase, the tease phase amplifies anticipation for the product and the sale. Social media becomes the platform for revealing vitalizes snippets of the product and sale details while incorporating a sense of urgency. Here, brands can start implementing artificial scarcity—demonstrating limited stock or exclusive access for select audiences.
Partnering with influencers to generate collaborative posts can further broaden the reach and buzz around the upcoming collection.
Shout Phase
In the shout phase, brands intensify their messaging, making it clear that the sale is currently live. It’s essential to retarget those who interacted during the whisper and tease phases, guiding them toward making a purchase.