Part 3/8:
Whisper Phase
The whisper phase is all about gently introducing the holiday sale without immediately shouting about it. It involves top-of-funnel content that cultivates curiosity about the upcoming campaign. This content should be "inside out"—meaning it’s crafted to express the brand’s identity rather than relying solely on user-generated content (UGC).
During this stage, brands should focus on capturing prospective customers’ emails and phone numbers. By encouraging interactions with the content, brands can transition viewers into their SMS and email lists, setting the stage for future communications.