Part 5/8:
The popularity of platforms like Twitch has birthed a new aspect of gambling culture: streaming. When Twitch banned several online casinos from its platform, Stake.com took a different approach and invested in Kick, a budding streaming service. This shift suggests a consolidation of efforts to hook viewers through their favorite gaming influencers who partake in high-stakes games.
Influencers are often seen gambling with money provided by these companies, which creates an illusion that the vast majority of streamers can easily win. Viewers, particularly younger individuals, absorb this misinformation, leading them to imitate the betting behaviors of those they idolize online.