Part 1/10:
The Rise and Fall of Spirit Airlines: A Tale of Disruption and Decline
Throughout the 2000s and 2010s, Spirit Airlines emerged as a transformative force in the U.S. airline industry. Renowned as an ultra low-cost carrier, Spirit prioritized ticket affordability over amenities and customer service. This single-minded focus allowed them to offer fares that were often $150 cheaper than competitors, attracting millions of budget-conscious travelers. Despite being consistently ranked as one of the worst airlines in the U.S., Spirit found a loyal customer base willing to endure poor service and flight delays for significant savings on ticket prices.