Part 10/12:
A Shift Towards Authenticity
As younger generations began to navigate the tumult of the pandemic and face identity crises fed by misinformation, a wave of skepticism toward self-help content began to rise. During this time, audiences sought to uncover truths, embracing a more nuanced understanding of self-improvement that veered away from the predatory tactics of previous years.
Emerging creators, motivated by authenticity rather than affirmation, began sharing their authentic experiences without packaging them as foolproof solutions. They presented content that resonated with the complexities of modern life, fostering communities built on dialogue rather than dogma.