Part 9/12:

Enter characters like Andrew Tate, provocateurs who rose to prominence during times of significant social upheaval. Tate’s method of creating a villain—the so-called "Matrix"—encouraged followers to adopt a mindset that rejected conventional wisdom in favor of his vastly oversimplified views. This blend of shock content and asserted authority forged powerful emotional connections with impressionable audiences, many of whom craved guidance amidst confusion and instability.

Tate’s "Hustlers University," alongside others, reinforced an online multi-level marketing approach that benefitted the creators more than the followers, ultimately leading to further mistrust in the self-help space. This hyper-conviction and zealous marketing tactics sowed doubt and skepticism among audiences.