Part 7/12:

Tim Ferriss’s "The 4-Hour Work Week" encapsulated a revolutionary approach to entrepreneurship that fueled the dream of effortless success. Soon, personal branding became synonymous with self-help as content creators began to operate under this new model; offering free content in exchange for trust, only to later upsell courses or coaching. The promise of achieving success through digital mediums took root, leading to widespread attempts at establishing authority without necessarily possessing the credentials or experience to back such claims.