Part 6/12:
However, as the landscape matured, the internet facilitated something far more sinister. Figures in the self-help industry began to commodify personal development through social media, crafting personas designed to draw in audiences filled with hope and desperation. The rise of "hustle culture" epitomized this shift—encouraging relentless work ethic and glorifying an ideal lifestyle—yet often couched in terms that left followers feeling inadequate or lacking.