Part 6/7:
Modern-day retailers face fierce competition from online giants, making it crucial for them to smartly leverage store architecture to maintain customer interest. One prevalent strategy is to design check-out routes that bypass shortcuts, forcing customers to walk through additional departments.
Moreover, some stores feature escalators that only lead into the store while requiring customers to utilize regular stairs for their exit. This deliberate architectural choice creates a psychological barrier, making it much simpler to enter than to leave, thereby extending the shopping experience.