Part 2/9:

Many people aspiring to start a business jump straight into intricate and capital-intensive models such as building an e-commerce brand or launching an app. This rush often leads to feelings of overwhelm because they underestimate how complex such businesses can be and overestimate their readiness to manage them. Our speaker shares personal experiences from running an Amazon FBA business and starting multiple brands, which reveal how resource-intensive and challenging these models can be.