Part 10/11:

The cookie market exemplifies a fascinating business landscape defined by cycles of innovation and replication. While giants like Crumble revel in their moment in the sun, the threats of market saturation loom large, indicating that the cookie craze may be ephemeral. Meanwhile, smaller, independent bakeries, based on principles of authenticity and a focus on classic offerings, may prove to be more resilient in the changing tide of consumer preferences.