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Belfort outlines this system as comprising an initial contact point, where one starts the conversation, and a desired end goal—essentially a straight line connecting the two. The job of the communicator is to keep the prospect on this line, minimizing distractions and propelling them toward the goal.

Core Elements of the Straight Line System

Belfort’s Straight Line System encompasses five fundamental components that any persuader should master:

1. The Three Tens:

• Product Certainty: The prospect must believe in the product. For example, it's easier to persuade someone about a well-reviewed restaurant than one with negative associations.