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Both ventures initially drained Musk's resources, but he remained steadfast. By 2008, he faced a crucial decision: which company to save when cash reserves dwindled. In a moment of desperation, he secured financing for Tesla just in time to meet payroll while simultaneously landing a critical government contract for SpaceX, narrowly avoiding disaster.
Disrupting Traditional Industries
Musk's approach to both the automotive and aerospace industries was revolutionary. He infused Silicon Valley logic and design-oriented thinking into businesses entrenched in traditional methods. He not only executed his expansive vision but did so while redefining the industry's standards for design, functionality, and user experience.