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Dr. Martin Luther King Jr. serves as another example of effective communication rooted in beliefs. His famous "I Have a Dream" speech resonated with the public because it communicated a vision that people could personally relate to. He built a movement not merely by outlining plans or policies but by articulating an inspiring belief system—leading people to rally not just for him but for themselves and their shared ideals.

In summary, whether through the lens of technology, social justice, or personal inspiration, the most effective leaders and organizations adhere to the principle that "people don’t buy what you do; they buy why you do it." By communicating purpose and belief before products and services, these leaders cultivate loyalty and foster profound connection with their followers.