Part 2/9:
Why were the Wright brothers able to pioneer controlled, powered flight when more qualified teams failed? The answer may lie in a profound pattern observed among inspiring leaders and organizations.
The Golden Circle
About three and a half years ago, this pattern was distilled into a simple yet powerful concept known as the "Golden Circle," which emphasizes three crucial elements: Why, How, and What. Every individual and organization knows what they do; some know how they do it; but very few understand why they do what they do.
When we talk about "why," we refer to purpose, cause, or belief—the reason an organization exists beyond making a profit. The core of the Golden Circle is that inspired leaders and organizations communicate from the inside out.