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The fundamental lesson at play here remains pertinent beyond personal anecdotes; it resonates in broader discussions about how leaders and organizations articulate their value. Many businesses begin with the "what," presenting their products and listing features. They share specifications, claiming superiority on technical grounds, yet fail to engage their audience meaningfully. The striking truth is that most consumers do not care about the intricate details of your "what" or "how"; they yearn for answers to the "why."