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The article is about AI applied to e-commerce. In this case, they concluded that 2 years worth of data (transactions, user searches, cart abandon and many more) led to the best results in terms of profitability of the model

Ooh, so it's an AI model that manages the e-commerce side of a project?

Yup! It's an AI model used to provide recommendations, rank search results and do some other stuff in a personalized way to each user that browses the e-commerce