I understood your question in two different ways so I'll answer both of them:

• Why not give DASH users LEO Tokens Instead of DASH Tokens?

  • The whole idea of this initiative is to market it "Use Decentralized Social Platform and Earn $DASH while doing so!" There are many ways to spend DASH but not many ways to directly earn it, so this will be highly attractive offer for them.
  • Now, while this sounds like only the DASH side will benefit, I don't think so... HIVE is in dire need for new users and more activity... Platforms spend millions to get people into their ecosystem. Marketing HIVE in other ways seems to have failed, so I think this idea is worth trying.
  • As DASH people learn more about HIVE, some of them will surely want to have stake in platform: More HIVE POWER will be bought. Less money flow out of the HIVE ecosystem.

• Why not convert the LEO Rewards into DASH instead of the HIVE Rewards? That way, only the LEO platform loses if this idea didn't go well and not HIVE as whole.

  • LEO Rewards are already to be converted into DASH via this initiative. If DASH users spend their time in the INLEO exclusive "LeoThreads" then most of their Rewards will be in $LEO form anyway.
  • If they did spend their time writing Long Form posts, it means they are more dedicated: Higher chances of them wanting more HIVE Power.
  • Still, this idea is worth suggesting to INLEO team, though they might find it unnecessary.

As I said, people bleeding HIVE dry is already a problem here, it's decentralized platform, we can't and shouldn't tell people what to do with their earnings. I think that even in the worst scenario, nothing will change.

What we need is more users knowing about HIVE and telling other people about it. If a whale discovered a platform with 1M active users, they'll be more likely to invest in it than a platform with 100K, active users!