The Dark Side of Big Data

• 🕵️‍♂️ Hedge funds are buying consumer credit and debit card transaction data to monitor retailer performance and make profitable trades.
• 🚨 User data has become a new type of currency, impossible to tax and can be spent multiple times, making it a lucrative market for companies to exploit.
• 🤝 Companies are willing to pay a premium for exclusive access to customer data, highlighting the value of user information in the digital age.