However, we should keep an eye on the performance of the marketing campaign and evaluate it continuously.
Evaluate the performance against what? There aren't many quantifiable goals to speak of, making evaluation next to impossible.
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I think it would depend how success is defined, some metrices that would be possible to measure is like new users created (through the campaign), Hive staked by those users, view counts on Dapps, daily active users, and finally the impact on the Hive price of course.