📙 'Start With Why' by Simon Sinek

People don’t buy WHAT you do, they buy WHY you do it

That's a classic line above - if you don't have that drummed into your head after reading and listening to this guy, I don't know what will!

The author is Mr Simon Sinek and today we discuss his popular business book Start With Why.

You may well be familiar with his TED Talk which is one of the most viewed of all time and the book delves much deeper…

Both are based around his Golden Circle concept, the central premise being: starting with a strong why, whether it be in business or in your personal life, then work on the how and what, rather than the other way round.

Have you read it, and what do you think? About the book, concept or Sinek himself?