This would be an opt-in kind of thing, if u don't want extra rewards then you never see any ads. It's on the front-ends anyway. You may still get some extra rewards depending on your HP holdings if the front-ends decide to share some of that towards holders, but yeah. If you don't want to, nothing changes for you except for people talking about the ads in your feed I guess.
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If other people see ads in my feed when I have opted out, that could be a problem.