has an organization been engage on just on social network, this will be facebook which dwarfs its rivals in both membership and passion of its audience.

but staying only on facebook would be a mistake, owe it your business to participate on multiple network you must make use of the strengths of different platforms and different mission and mindset of the people.

to achieve the following goals;

• Your brand’s social presence is essentially wherever consumers seek it.

• You satisfy a breadth of consumer needs, including research, customer service, amusement, and immersion in the brand experience

• You amplify, echo, and support your key campaigns and brand messages consistently across multiple media

• You leverage the fixed costs of social media (program strategy, policy establishment, planning and staffing, analytics and technology investments) across a broader reach

some social platform excel as conduits for news, trend ad gossip, some other specialize in professional networking or rich media sharing.

I know, from the brands I work on professionally, that your business’s Facebook fans, Twitter followers, YouTube subscribers, and Google+ followers will generally reflect these proportions. Facebook fans dwarf Twitter followers, while Google+, YouTube, Pinterest, and the others hardly register. However, there are important distinctions: some brands, especially celebrities, publishers, bloggers, and thought leaders, over-index on Twitter. That’s because Twitter is such a popular and effective clearinghouse for information, trends, gossip, and news.

On YouTube, subscribers are a poor measure of a brand’s impact. Views are a better metric—although views align better with “reach” than “followers” when comparing YouTube with other networks.

a good social media program recognizes these truths:

• Each social platform has its unique strengths, weaknesses, culture, and audience.

• Being active on multiple platforms increases the likelihood you will reach and make a memorable impression on your target customer.

• Being active on multiple platforms lets you serve up the whole array of what fans are looking for: entertainment, engagement, customer service, exclusive deals, social proof in the form of customer testimonials, images and video, customer-generated reviews, recipes, and so forth.