True. In these projects, the business routine that has been established in the last few decades destroys almost all the creative potential. The formula works, the audience is trained, and the money safely flows. It's a masterpiece of money-making, but as a cinema, is pretty bad. Fortunately, while the acting and the writing/storytelling usually get totally dumbed down and destroyed, some aspects of visual artistry can still be a joy to watch. But still... the movie is lost that way. I can only enjoy disconnected fragments and images, that's not the same as experiencing a movie.