Rule by force is the disease, who and how are symptoms.™

No one rules where none obey.™

If anybody asks about the '™' just tell them you got it that way from some random person on the interwebz.

It's a trigger for rule followers.

Welcome to the hive, we can be a tough crowd, but persistence is generally rewarded.
It helps to have 'good' content, and a conformist's attitude, if you want the big bucks.