The American people have taken a tougher stance against Western brands that continue to do business in Russia over the past two years.
As the humanitarian crisis in Ukraine drags on due to Russia's unprovoked invasion, consumer support for companies operating in Russia has markedly declined.
PissedConsumer statistics compiled from consumer surveys conducted from 2022 to 2024 show that Americans are becoming less tolerant of brands that profit from—and tacitly support—Moscow's belligerent actions through their ongoing commercial ties to Russia.
Read more in the article: https://www.pissedconsumer.com/blog/2024/02/americans-attitudes-towards-brands-operating-in-russia-hardening-war-continues/