Yes, that is the thing here: people with Lightning usually know and use WoS. It's about trust in the app.

Paying with sats from v4v is something only a tiny, tiny minority would do- if you know about v4v.app you know about Hive. And if you know that you can pay in HBD, why would anyone pay in sats and risk becoming the next Laszlo Hanyecz ?

People who pay in sats come from an ideological rather than practical angle. They are usually despising all other cryptos outside Bitcoin and are extremely unlikely to have ever heard about Hive. Hard to imagine them loading sats to KeepSats rather than WoS.