In recent years, Germany has witnessed a notable surge in the adoption of Battery Electric Vehicles (BEVs), signaling a transformative shift in the automotive landscape. Utilizing data from the German Kraftfahrt-Bundesamt, this post delves into the quarterly BEV stock percentages, providing insights into the evolving car market.
Current Scenario
As of October 1, 2023, the BEV stock in Germany stands at 2.7%, a considerable jump from the modest 0.2% recorded on January 1, 2019.
Data source: German Kraftfahrt-Bundesamt KBA
To gain a glimpse into the future, this polynomial extrapolation projects a market share of 3.87% by the end of 2024. That would be an increase of 43% within five months.
Factors Influencing Adoption:
The adoption rate is influenced by several factors, with the average vehicle age in Germany being around 10 years and a car representing a fairly big expense. This prolongs the adoption rate. Unlike with mobile phones, where the replacement rate is much higher and the price point a lot lower lower. Additionally, the now limited availability of subsidies and incentive programs, compared to what was available until the end of 2023, may put a dent in the growth rate for 2024.
Diffusion of Innovations Theory:
To understand the current market dynamics, let’s consider the Diffusion of Innovations theory. According to this theory, the 2.7% market share in the fourth quarter of 2023 categorizes current EV buyers as "Innovators." These individuals exhibit a willingness to take risks and possess the financial means to do so.
Source: Wikipedia
The German car market at this point is developed enough to not make it a significant risk anymore to drive an electric vehicle. It can be a slight inconvenience when looking for charging or a bigger inconvenience when driving long distances. It is cumbersome and not as financially rewarding for people who lack a parking space with an outlet for charging over night. That means it is pretty low risk for many and financially rewarding for most who own a parking spot next to their house.
Early adopters only come into play around 13,5% market share.
To some, 2,7% EV stock might look low, to some high. Adoption is accelerating. The share of EVs amongst new passenger cars for the month of September 2023 was 14,1%
Simon Sinek talking about the “Diffusion of Ideas” theory:
How to Make a Cultural Transformation | Simon Sinek
Looking Ahead
Early adopters, constituting around 13.5% market share, are crucial to the next phase of EV adoption. While 2.7% may seem low to some, it reflects a growing trend, and the share of EVs among new passenger cars for September 2023 was a whopping 14.1%. The trajectory indicates an accelerating adoption rate.
Germany is witnessing a transformative period in automotive history (and industry), with electric vehicles gaining traction. The journey from innovators to early adopters is underway, and as the market matures and infrastructure improves, the adoption rate is likely to further accelerate.
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