A little bit of both. In that post I mentioned chat, and how one was developed but rarely used, but I see you're working on your own solution. I realize I could click away and eventually locate a few games in my wallet. Two click access to apps, neatly tucked away over the left, for instance, could help. The post explains things a bit better but I realize it's long. I also suggested apps have some kind of a 'home' button that would lead back to a home base, like PeakD.

With that chat, would individual blog spaces get their own channel? I could use something like that.

The rest involves more than your team. People would all have to be on the same page somehow for what I really have in mind to work. The post explains the importance of corralling consumers into the social setting so their interests and attention can easily spill over onto other features or apps on chain.