I think for me, one of the most rewarding aspects of Hive since I started was starting up the Rant community. I tend to follow people on my personal following feed, not that I am able to get to that frequently of late.. but the people in my following feed I find for one reason or another and like their content, personality and some other factors. Not going to lie I've followed someone for a pair of boobs before but then soon after came to realize that was not that beneficial for me outside of just that one aspect, which were pleasant for sure. But with the people I follow I guess it would generally be of content that I like in some way shape or form.
With the owning of the Rant community though, and my ethos of trying to comment on every post that gets put in there, I've been able to expand my horizons quite a bit and get to a lot more engagement and different types of content and people than I normally would be interacting with. I am finding that a lot of fun for sure! I think it breaks me out of my box without me needing to follow the user, if I generate some decent interaction with them it usually turns into them posting in the community more and it works out in the long run. I get gifted a post of theirs every now and then without clogging up my following feed more and we all win in the end.