The "OUCH” Logo

The OUCH logo was designed by me for a client who wants to open a school for people who are mentally and emotionally sick or stressed.
The logo is a visual story that captures the essence of pain, support, and healing.

Each letter carries its own meaning showing through the characters within it:

O – A child being cared for by a mother figure.
This represents the first encounter with pain or injury, often when someone is vulnerable and in need of help. The act of care inside the “O” shows compassion at the very beginning of hurt.

U – Two person standing side by side, one offering support to the other. This illustrates empathy and encouragement, reminding us that no one should go through pain alone. The “U” becomes a symbol of upliftment one another with unity.

C – It illustrates 3 persons having a conversation. This represents sharing, counseling, and community support. Pain often lessens when it’s spoken about, and the “C” emphasizes care through connection and communication.

H – It illustrates someone seated tired of everything (Depressed) seated and a hand is reaching down to help.This portrays recovery, restoration, and rescue we get when other people help us out when we are in need of help