ENGLISH

Greetings fellow hivers and soon-to-be Ragnarok gamers!

I have more than two decades of doing all kinds of designs and I really enjoy when there is a challenge that allows creativity to unleash. The creation of logos is the crucial part that will set the definitive tone for the image of a product, good, service, character, or in our case, the image of a Play 2 Earn game.

The design of a logo can be generated in a few minutes, but most of the time it requires a long study of trial and error so that its final characteristics fully represent what you want to convey.

My proposal was the final product of several hours of sketching, several hours of vectorization, several hours of generating textures, colors, lights, shadows and many hours of detail correction.

A TYPOGRAPHY FOR GODS

The idea of how to create the design of Ragnarok started to haunt my head on January 21st and by the 25th I had a fairly definite sketch of the logo. It was about the design of original typography for the name of the game. Initially, the idea of the new font would derive from the silhouette of a sword, but then little by little I was imagining a typeface that also included the silhouette of a chunk like the Viking helmets. I was really looking for a typographic concept that was worthy of a God and to achieve this I needed the new font to have serif edges and a chivalric, deified, and warrior-like predominance. So the new font was born.

After creating a fairly acceptable pencil sketch, I went on to generate the vector version in Adobe Illustrator. In this step, I polished every detail of the font and replicated in each letter all those elements that made it coherent, such as the serif points and the chunky points in the letters R, A, N, and K.

After I had the logo in vector art I took it to the next level of design to emulate what I had really imagined and for that, I looked for metal and stone textures. I wanted the final logo to have a metal look like the forged weapons of the gods and for that, I also needed to manually paint shadows and lights on each letter. A long and tedious task, but I was satisfied with the result.

The last stage of the logo was the coloring and again with the help of Adobe Photoshop, I added several layers of color and effects to give it that golden look that is the perfect symbol of the gods.

The final idea is to design the complete alphabet and generate the typography so that it can be used as an integral part of the game design. Logically the font would be called Ragnarok-Hive Font. I think it would be cool to see the names of each of the mythologies with this font.

A REPRESENTATIVE ICONOGRAPHY

Once I was clear about the concept of the logo, I started to think about the iconographic possibilities and after analyzing it deeply I realized that in almost all mythologies there is a creature that really stands out above all and that is the dragon.

Once I had identified which visual element I would use as a base for the isotype, I had to think about how to translate it to integrate it into the new logo. For that, I had to review the details given by our friends from Ragnarok.game. Each of the premises they gave us about the concept of the game resonated in my head and I got the answer right there. The fact that the game repeats itself over and over again forever struck me so much that I immediately imagined infinity. Thus was born the idea of creating a dragon in the shape of an infinity symbol.

The first dragon I drew was a pseudo-realistic representation of the creature. But I wanted to go a little further, so I played with different minimalist and simple strokes to reach a total abstraction of our infinity dragon isotype.

BRAND STYLE

To advance the overall concept of the brand I started to play with new icons and colors to offer different possibilities in the design. Also because I also thought about the possibilities of the future of the game. The reason for this is simple, as we were told by the friends of ragnarok.game the game will be expanding, first will be the Norse mythology, then will come Greeks, Egyptians, Chinese, etc. So I wanted to go further and so were born several icons that could be used to represent these expansions.

The idea for the new icons was to represent each mythology. First I wanted to make several characters of gods in full body and in battle position, but I discarded it because I perceived them too complex, so I focused on a small part of each god that would allow me to understand the mythology without so much effort and that was only possible with the closeup of the weapon that each god carries.

I also played with color and this time I created a gradient that emulates the apocalypse and war through blood and fire for the logo and for the isotype a simple metallic texture that refers to the element of each weapon.

As a final design, I integrated all the icons that represent the clash that will occur between the gods in the middle of Ragnarok and also integrated a slogan that refers to what will happen in the apocalypse called Ragnarok: The End is the Beginning of the Battle.

ESTILO DE MARCA

Para avanzar en el concepto global de la marca comencé a jugar con nuevos íconos y colores para ofrecer diversas posibilidades en el diseño. Además porque también pensé en las posibilidades del futuro del juego. El por qué de esto es simple, según nos contaron los amigos de ragnarok.game el juego se irá expandiendo, primero será la mitología nórdica, luego vendrán griegos, egipcios, chinos, etc. De modo que quise ir más allá y así nacieron varios íconos que podrían usarse para representar esas expansiones.

La idea de los nuevos íconos debía representar cada mitología. En primer lugar quise hacer varios personajes de dioses de cuerpo entero y en posición de batalla, pero lo deseché porque los percibí muy complejos, así que me enfoqué en una pequeña parte de cada dios que me permitiera comprender la mitología sin tanto esfuerzo y eso sólo se podía conseguir creando una imagen del brazo de cada dios portando su arma.

También jugué con el color y esta vez cree un degrade que emula el apocalipsis y de la guerra a través de la sangre y el fuego para el logotipo y para el isotipo una sencilla textura metalizada que hace referencia al elemento de cada arma.

Como diseño final integré todos los íconos que representa el choque que sobrevendrá entre los dioses en medio del Ragnarok y además integré un slogan que hace referencia a lo que sucederá en el apocalipsis llamado Ragnarok: El Final es el Comienzo de la Batalla.

VERSIONS & APPLICATIONS

All versions of the logo and its graphic elements were created in high resolution and scalable vector files.

_{You can click on any image to enlarge it. 🔍}

_{All the designs are from my authorship.
Copyright @charsdesign.
Vectorization:
Edition: Adobe Photoshop
Banners: Canva
Translation: DeepL • Google Translate}