Learning a new skill always keeps you in a good position to start a new career. I am going to make this my diary book to see how far I can go in 3 months' time. I would publish content that fits in the community, and I can keep track of my progression.
So, this is the series Becoming a Data Analyst—I
On my first day, my instructor provided me questions to understand and empathize with the understanding so far to be able to relate with data analysis.

Question:
Neo Payment Gateway is going through the listed issues; on that behalf, give a hypothetical solution to the problem.
| Metrics | Changes |
|---|---|
| DAU ( Daily Active Users ) | Decline - 7% |
| Failed Transactions | Increased 12 % |
| Customer Support Ticket | Increased by 15% |
| Onboarding Conversions | Declined by 6% |
Datasets:
| Users | |
|---|---|
| User_id | |
| City | |
| Signup_Data | |
| Device_Type | |
| Age | |
| Kyc_update |
| Transactions | |
|---|---|
| Txn_id | |
| Txn_date | |
| User_id | |
| Txn-amount | |
| Status | |
| Error_code |
| App Events | |
|---|---|
| User_id | |
| Event_date | |
| Event_type | |
| Device_OS |
| Support Tickets | |
|---|---|
| Ticket_id | |
| User_id | |
| Issue_Type | |
| Severity | |
| Created_Date |
The solved questions and answers were solved with the initial understanding and not on the basis of research:
Core Business Problem of NeoPay:
The entire business has failed in day-to-day operations. This could also happen with a shortage of staff and deviation in company mission, and methods.
Additional problems can be associated with budget, human resources, and client-business relationships. (Finance-Technology-Operation)
KPI Analysis:
- Understand and analyze the reasons for failed transactions.
- Check, monitor, & give feedback on day-to-day Onboarding Activities
- Analyze the Cost per engagement/advertising for daily active users.
- Reconstruct the operational expenses and monitor the spending every fortnight.
- Analyze the requirement of the Responsive team to interact with customers per day.
Prepare Questions for Stakeholders:
- What were your expectations with the application and how far have you come? (Deviation)
- How are you seeing the project for the future? What are your thoughts on current working methods inside the organization?
Create a hypothetical scenario of your understanding and solution to the problem.
Application Functionality & Usage
- Hypothesis:
The application lacks multi-feature engagement, impacting customer retention.
UI/UX is not standardized according to the user base.
Data Needed: Users – Transactions – App Events
Checks: Device OS, Device type, Age, City, event_type - Recommendations:
Action: Improve UI and add additional features like e-marketplace
Why: Multiple services aligned with business increases daily active users.
Transactional Issues
- Hypothesis:
This issue could be associated with the cloud server and database. - Data Needed: User, Transactional
- Checks: User_id, Txn_id, Txn_amount, add money, withdraw,
Recommendations:
Action: Decrease Batch processing and Build Robust Database Server
Why: Zero Transactional Error Tolerance for the application.
**
Customer Support Ticket - Hypothesis:
Delayed Transactions - Batch processing has increased.
The app's in-built feature lacks ease of use in respect to UI and UX for users. - Data Needed: User, Transactions, App_Events
- Checks:
User_id, Txn_id, txn_date, Error_code , events_Device OS_ , Txn-amount, app_events, issue, type
Recommendations:
Action: Add more human resources or AI bots/automation to tackle the customer support
Why: Prompt Responsive Interaction with the user.
Onboarding:
Manual KYC verification—loss of Leads
Team support and human resources are inadequate.
Data Needed: Users, Transactions
Checks: signup_Data, kyc_update, issue_type
Recommendations:
Action: Automated KYC verification/increase click per engagement on spending.
Why: Onboarding easy quick, and access for service to users get quick
The context is shared to understand and connect with the possibilities I could gather when I re-see it after 3 months and then analyze different contexts to keep my point of view. I will share this diary with my instructor as well.
Please, feel free to share if you have any feedback.
Regards.
Posted Using INLEO
This post has been manually curated by @steemflow from Indiaunited community. Join us on our Discord Server.
Do you know that you can earn a passive income by delegating to @indiaunited. We share more than 100 % of the curation rewards with the delegators in the form of IUC tokens. HP delegators and IUC token holders also get upto 20% additional vote weight.
Here are some handy links for delegations: 100HP, 250HP, 500HP, 1000HP.
100% of the rewards from this comment goes to the curator for their manual curation efforts. Please encourage the curator @steemflow by upvoting this comment and support the community by voting the posts made by @indiaunited.
Thank you so much, @indiaunited and @steemflow for the support.