To me it is always a bit baffling how much people spend on holiday season and especially on those small gifts. Rather save all of that up to get one cool present that actually makes a difference rather than unpacking and unpacking all kinds of 'stuff'
But that is just my Christmas Grinch thought :) But a good financial tip though....keep it easy on the presents, no one will love you less if you are only able to give less
I totally agree with what you say, this season I think more about myself than others, even though it sounds selfish.