Cultural differences, you never really understand them without seeing them in action. I mean, in Europe, there are many cafe's which are clearly worse than big chain places like Starbucks. I'm not even sure how they have survived, unless it's because of the same people who have been going there for 30-40 years and don't want to try anything new.

If Starbucks will expand in Indonesia, what if it'll stir up the competition and some small premium cafe's will pop up to provide something even better? Let's hope so at least.