You're right about Google. I also struggle when I search for something hive related, there're too many products with the name. Since it's not an artificial name someone invented, it's a natural word. That might be an advantage, people remember it easily. Maybe just change the notation to something unique, "hivve" or something like that...
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Or hayve or heyve. I think the problem is that it was picked by tech geeks, not a marketing person. You can search for peakd, but why would anyone guess that is part of Hive?
!BEER